THE RACE FOR THE WATCH

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Boulanger turns sports equipment delivery into a collective challenge.

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Insight : When you're into sports, you love taking on new challenges with ambitious goals.

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Idea : For the launch of the brand-new Garmin at Boulanger, customers have the opportunity to receive it exclusively two weeks before its official release... provided they come and collect it by running.

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Execution : The watch is placed in connected lockers located at a chosen distance, which unlock once the race is completed. In the delivery options, the buyer selects the distance they want to run to collect their watch : 10 km, a half marathon, or a marathon. 

On D-Day, the customer starts their race directly from the Boulanger platform, connected to Strava under the name “Boulanger Race for the Watch,” turning their delivery into a true sporting achievement, while sharing it with others sports fans.

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